information about Return on marketing investment field
Field Hierarchy
Parent | |||
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Computer science 54.8M papers | Economics 11.7M papers | Business 11.6M papers | World Wide Web 3.9M papers |
Marketing 2.8M papers | Management 1.7M papers | Advertising 933k papers | Marketing management 37.2k papers |
Digital marketing 21.7k papers | Marketing strategy 19k papers | ||
Current | |||
Return on marketing investment 9,030 papers | |||
Child | |||
Marketing effectiveness 3,165 papers | Quantitative marketing research 1,900 papers | Business-to-government 1,275 papers | Compensation methods 1,136 papers |
Marketing mix modeling 979 papers | Public Sector Marketing 891 papers | Qualitative marketing research 824 papers | Profit impact of marketing strategy 739 papers |
Personalized marketing 300 papers | Strategic Choice Theory 273 papers |
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