information about Return on marketing investment field
Field Hierarchy
Parent | |||
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Computer science 62.9M papers | Business 13.9M papers | Economics 12.7M papers | World Wide Web 4.7M papers |
Marketing 3M papers | Management 1.8M papers | Advertising 1.1M papers | Marketing management 38.6k papers |
Digital marketing 22.7k papers | Marketing research 20.8k papers | ||
Current | |||
Return on marketing investment 9,194 papers | |||
Child | |||
Marketing effectiveness 3,324 papers | Quantitative marketing research 1,906 papers | Business-to-government 1,330 papers | Compensation methods 1,150 papers |
Marketing mix modeling 1,114 papers | Public Sector Marketing 900 papers | Qualitative marketing research 886 papers | Profit impact of marketing strategy 731 papers |
Personalized marketing 291 papers | Strategic Choice Theory 269 papers |
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