Original paper
International Relationship Marketing: Intellectual Foundations and Avenues for Further Research
Abstract
Relationship marketing is a central and important tenet in marketing thought, and considerable research effort in the discipline has been devoted to examining various facets of relationship marketing, resulting in a large body of knowledge. In this study, the authors specifically focus on the international dimension of the relationship marketing literature and use citation and cocitation data to identify and unfold its intellectual foundations....
Paper Details
Title
International Relationship Marketing: Intellectual Foundations and Avenues for Further Research
Published Date
Dec 1, 2015
Volume
23
Issue
4
Pages
1 - 21
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History