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Papers 598
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Wesley J. Johnston36
Estimated H-index: 36
(Georgia State University),
Shadab Khalil2
Estimated H-index: 2
(National Dong Hwa University),
Angelina Nhat Hanh Le2
Estimated H-index: 2
... more
AbstractDespite the rapid growth of social media and the enthusiasm surrounding social media advertising (SMA), scant theoretical and empirical knowledge exists on the cross-border effectiveness of SMA and its influence on consumer behavior in the social media environment. This research develops a four-stage belief–value–attitude–behavior framework to understand the intervening role of SMA value and attitude and reflect how consumers react to SMA across cultures and global social media types. Th...
2 Citations Source Cite
Mbaye Fall Diallo6
Estimated H-index: 6
(Skema Business School),
Fatou Diop-Sall (École Normale Supérieure), Souad Djelassi2
Estimated H-index: 2
(Skema Business School)
... more
Cross-cultural studies indicate the importance of service quality and loyalty in different nations, but they do not specify how cultural context affects the relationships among such constructs. The current research investigates whether mall service quality and its specific dimensions affect loyalty, as well as how cultural contexts moderate the relationships among these constructs in three developing countries (Morocco, Senegal, and Tunisia). With a sample of 750 real customers, the authors show...
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Man Yang1
Estimated H-index: 1
(University of Vaasa),
Peter Gabrielsson7
Estimated H-index: 7
(Aalto University)
There is no intensive review available of research at the interface of international marketing and entrepreneurship. This article systematically logs and organizes the subject matter and provides research suggestions. An organizing framework featuring three main dimensions—international marketing, the nature of marketing, and entrepreneurship—guides the literature review. The review relies on a full search of articles relevant to international marketing and entrepreneurship published in academic...
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George F. Watson3
Estimated H-index: 3
,
Scott Keith W Weaven18
Estimated H-index: 18
,
Helen Perkins1
Estimated H-index: 1
... more
AbstractThe adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategi...
2 Citations Source Cite
Aiqi Wu6
Estimated H-index: 6
(Zhejiang University),
Lianxi Zhou1
Estimated H-index: 1
(Tianjin University of Finance and Economics)
AbstractEarly and rapid internationalization has emerged as an established phenomenon of research, yet several fundamental issues remain to be studied. In this research, the authors aim to analyze the link between earliness of internationalization—a temporal dimension of foreign market entry—and the geographic diversity of international expansion, as well as the contingent nature of the relationship. They test their hypotheses with empirical data collected in a survey among international young v...
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