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Journal of International Marketing
Papers 607
1 page of 61 pages (607 results)
Published on Mar 1, 2019in Journal of International Marketing 3.60
Yuliya Strizhakova9
Estimated H-index: 9
Robin A. Coulter23
Estimated H-index: 23
Consumers around the globe expect firms to contribute to environmentally and socially responsible causes. Using construal level theory with a spatial distance lens, we examine effects of spatial proximity of the firm (domestic firm vs. foreign multinational corporation [MNC]), cause (domestic vs. global), and consumer cultural identity (locally oriented: nationalism and consumer ethnocentrism; distantly oriented: global identity and global citizenship through global brands) on consumer attitudes...
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Published on Mar 1, 2019in Journal of International Marketing 3.60
Maggie Wenjing Liu1
Estimated H-index: 1
Lijun Zhang , Hean Tat Keh22
Estimated H-index: 22
Although the literature generally indicates that service attentiveness can increase consumer satisfaction, providing extra care and attention in service encounters may backfire and lead to negative consumer outcomes. In addition, because of cross-cultural differences, the effects of high service attentiveness may vary across international markets. The authors conduct a qualitative study, a field experiment, and two laboratory experiments in three countries (Canada, the United States, and China) ...
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The last few decades have seen the emergence of global consumer culture (GCC) as an important force in the marketplace. Yet, in recent years, powerful political and economic forces suggest that globalization might be stalling, leading to renewed interest in local consumer culture (LCC). This article provides an overview of where the field of international marketing stands on GCC and LCC, and it presents new empirical insights. It elaborates on the roots of GCC and LCC in consumer culture theory,...
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Published on Mar 1, 2019in Journal of International Marketing 3.60
Saeed Samiee31
Estimated H-index: 31
Suthawan Chirapanda
Unlike their counterparts in developed markets, emerging-market firms are characterized by limited resources, including international experience and access to relevant information, which are essential for developing suitable international marketing strategy (IMS). Under such circumstances, strategies are expected to produce suboptimal results, especially when targeting competitive markets in advanced economies. Prior IMS research has largely focused on developed markets. In contrast, the authors...
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Published on Jun 28, 2018in Journal of International Marketing 3.60
Mbaye Fall Diallo6
Estimated H-index: 6
(Skema Business School),
Fatou Diop-Sall (École Normale Supérieure)+ 1 AuthorsDelphine Godefroit-Winkel1
Estimated H-index: 1
(Toulouse Business School)
Cross-cultural studies indicate the importance of service quality and loyalty in different nations, but they do not specify how cultural context affects the relationships among such constructs. The current research investigates whether mall service quality and its specific dimensions affect loyalty, as well as how cultural contexts moderate the relationships among these constructs in three developing countries (Morocco, Senegal, and Tunisia). With a sample of 750 real customers, the authors show...
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Published on Jun 1, 2018in Journal of International Marketing 3.60
Wesley J. Johnston36
Estimated H-index: 36
(Georgia State University),
Shadab Khalil2
Estimated H-index: 2
(National Dong Hwa University)
+ 1 AuthorsJulian Ming-Sung Cheng15
Estimated H-index: 15
(National Central University)
AbstractDespite the rapid growth of social media and the enthusiasm surrounding social media advertising (SMA), scant theoretical and empirical knowledge exists on the cross-border effectiveness of SMA and its influence on consumer behavior in the social media environment. This research develops a four-stage belief–value–attitude–behavior framework to understand the intervening role of SMA value and attitude and reflect how consumers react to SMA across cultures and global social media types. Th...
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Published on Jun 28, 2018in Journal of International Marketing 3.60
Man Yang1
Estimated H-index: 1
(University of Vaasa),
Peter Gabrielsson7
Estimated H-index: 7
(Aalto University)
There is no intensive review available of research at the interface of international marketing and entrepreneurship. This article systematically logs and organizes the subject matter and provides research suggestions. An organizing framework featuring three main dimensions—international marketing, the nature of marketing, and entrepreneurship—guides the literature review. The review relies on a full search of articles relevant to international marketing and entrepreneurship published in academic...
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Published on Jun 1, 2018in Journal of International Marketing 3.60
Aiqi Wu6
Estimated H-index: 6
(Zhejiang University),
Lianxi Zhou1
Estimated H-index: 1
(Tianjin University of Finance and Economics)
AbstractEarly and rapid internationalization has emerged as an established phenomenon of research, yet several fundamental issues remain to be studied. In this research, the authors aim to analyze the link between earliness of internationalization—a temporal dimension of foreign market entry—and the geographic diversity of international expansion, as well as the contingent nature of the relationship. They test their hypotheses with empirical data collected in a survey among international young v...
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Published on Mar 1, 2018in Journal of International Marketing 3.60
George F. Watson3
Estimated H-index: 3
(Colorado State University),
Scott Keith W Weaven19
Estimated H-index: 19
(Griffith University)
+ 2 AuthorsRobert W. Palmatier29
Estimated H-index: 29
(University of Washington)
AbstractThe adoption of digital communications, facilitated by Internet technology, has been among the most significant international business developments of the past 25 years. This article investigates the effect of these new technologies and the changing global business environment to understand how relational approaches to international market entry (IME) are changing in light of macro developments. Despite substantial resources in business practice dedicated to combining relational strategi...
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