Destination service quality, affective image and revisit intention: The moderating role of past experience

This study examines the moderating role of past experience on the relationship between destination service quality, destination affective image and re-visit intention. With Alanya, Turkey, serving as the destination context, the study population comprises of 539 survey responses from foreign tourists. Structural equation modeling was used to analyze the data with the moderating effect of past experience analyzed using multiple group analysis. In...