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Passive and Active Opportunism in Interorganizational Exchange

Published on Nov 1, 2013in Journal of Marketing7.82
· DOI :10.1509/jm.11.0529
Steven H. Seggie10
Estimated H-index: 10
(Özyeğin University),
David A. Griffith44
Estimated H-index: 44
(Lehigh University),
Sandy D. Jap26
Estimated H-index: 26
(Emory University)
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Abstract
This article examines how firms in interorganizational relationships respond differently to active and passive opportunism and observes how these opportunism forms erode satisfaction with the performance of these relationships. The multimethod approach of two experiments and one longitudinal field study demonstrate that firms tolerate more passive opportunism than active opportunism (Study 1) and that transaction costs play a mediating role between opportunism form and satisfaction with performance of the relationship (Study 2). Finally, the field study reveals that, over time, passive opportunism has a more corrosive impact on satisfaction with performance than active opportunism (Study 3). Together, the findings underscore the importance of distinguishing passive and active opportunism and the need to develop a better understanding of its management and consequences.
  • References (54)
  • Citations (30)
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References54
Newest
#1Robert W. Palmatier (UW: University of Washington)H-Index: 30
#2Mark B. Houston (TCU: Texas Christian University)H-Index: 24
Last.Anne L. Roggeveen (Babson College)H-Index: 62
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#1Michael A. Wiles (ASU: Arizona State University)H-Index: 7
#2Shailendra Pratap Jain (UW: University of Washington)H-Index: 9
Last.Charles Lindsey (SUNY: State University of New York System)H-Index: 2
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#1Xinshu Zhao (UNC: University of North Carolina at Chapel Hill)H-Index: 14
#2John G. Lynch (CU: University of Colorado Boulder)H-Index: 33
Last.Qimei Chen (U.H.: University of Hawaii at Manoa)H-Index: 20
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#1Shankar Ganesan (UA: University of Arizona)H-Index: 14
#2Steven P. Brown (UH: University of Houston)H-Index: 27
Last.Hillbun (Dixon) Ho (NTU: Nanyang Technological University)H-Index: 5
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#1Aric Rindfleisch (UW: University of Wisconsin-Madison)H-Index: 25
#2Alan J. Malter (UIC: University of Illinois at Chicago)H-Index: 11
Last.Christine Moorman (Duke University)H-Index: 31
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#1Jan B. Heide (UW: University of Wisconsin-Madison)H-Index: 27
#2Kenneth H. Wathne (UW: University of Wisconsin-Madison)H-Index: 9
Last.Aksel I. Rokkan (NHH: Norwegian School of Economics)H-Index: 6
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Cited By30
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#1Smita Chaudhry (Flame University)
#2Bharatendu Nath Srivastava (IIM-C: Indian Institute of Management Calcutta)H-Index: 3
Last.Chetan Joshi (IIM-C: Indian Institute of Management Calcutta)H-Index: 2
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#1Verónica H. Villena (PSU: Pennsylvania State University)H-Index: 5
#2Thomas Y. Chol (ASU: Arizona State University)H-Index: 38
Last.Elena Revilla (IE University)H-Index: 16
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#1Craig C. Claybaugh (Missouri University of Science and Technology)H-Index: 4
#2Peter Haried (UWL: University of Wisconsin–La Crosse)H-Index: 4
Last.Langtao Chen (Missouri University of Science and Technology)H-Index: 1
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#1Smita Chaudhry (Flame University)
#2Bharatendu Nath Srivastava (IIM-C: Indian Institute of Management Calcutta)H-Index: 3
Last.Chetan Joshi (IIM-C: Indian Institute of Management Calcutta)H-Index: 2
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#1Dedong Wang (Shandong jianzhu university 山東建築大學)H-Index: 1
#2Kaili Li (Shandong jianzhu university 山東建築大學)H-Index: 1
Last.Shaoze Fang (Shandong jianzhu university 山東建築大學)H-Index: 1
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