Review paper
Evaluation of online promotion of mobile communication devices: An empirical study
Published: May 1, 2011
Abstract
As mobile communication becomes the future of people's daily communication, for job or in life, the competition for mobile device market has been intensified during recent years. This paper is an attempt to investigate the current issues and development of online promotion and marketing in the mobile device industry, specifically the mobile phones in a specific market - China. The primary data for this research are collected through a...
Paper Details
Title
Evaluation of online promotion of mobile communication devices: An empirical study
Published Date
May 1, 2011
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