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Xiaoning Zhu
University of the Sciences
8Publications
2H-index
14Citations
Publications 8
Newest
#1Xiaoning Zhu (University of the Sciences)H-Index: 2
#2Qun Zhang (University of the Sciences)H-Index: 2
Last.Jiaqin Yang (GC: Georgia College & State University)H-Index: 1
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For companies to take full advantage of the potential offered by the Web, it is essential that their e-commerce websites be prepared and organized in highly usable manner. Companies with better website quality will save time and money, promote customer satisfaction and continued business, and gain an advantage over their competitors. This paper investigates the current issues and challenges for the top 10 B2C e-commerce websites in terms of promoting and marketing their products and services in ...
2 CitationsSource
#1Xiaoning ZhuH-Index: 2
#2Qun ZhangH-Index: 2
Last.Lingping ZhangH-Index: 1
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With the development of electronic commerce, usability on a website is vital to online customers. However, many of these e-commerce applications still do not meet customers’ requirements. This paper is an attempt to investigate the current issues and development of e-commerce websites promotion and marketing of the laptop producers, specifically the laptop in a specific market - China. AHP and Fuzzy TOPSIS are employed to evaluate the current e-commerce websites promotion implemented by all majo...
1 Citations
#1Xiaoning Zhu (University of the Sciences)H-Index: 2
#2Jiaqin Yang (GC: Georgia College & State University)H-Index: 11
Last.June Wei (UWF: University of West Florida)H-Index: 7
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The competition for mobile phone market has been dramatically increased recently. The quality of website designs from mobile phone producers is important in terms of market competition. This paper is an attempt to identify major issues and challenges in utilising companies| websites in promoting and marketing their mobile phone products and services. Data were collected through a comprehensive online observation. Fuzzy Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) was e...
6 CitationsSource
#1Xiaoning Zhu (University of the Sciences)H-Index: 2
#2Jiaqin Yang (GC: Georgia College & State University)H-Index: 11
Last.Mike Whitfield (GC: Georgia College & State University)H-Index: 1
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As tourism becomes an important factor in local economic development, all local government websites should provide the tourism information and related links online to promote local tourism industry. This research is an attempt to investigate the current issues and development of the application of e-government in promoting local tourism industry for medium and small cities throughout China. The primary data for this research are collected through a comprehensive website evaluation. The results s...
Source
May 1, 2011 in ICEE (International Conference on E-Business and E-Government)
#1Xiaoning Zhu (University of the Sciences)H-Index: 2
#2Jiaqin Yang (GC: Georgia College & State University)H-Index: 1
Last.Feng Li (University of the Sciences)
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This paper aims to evaluate the effectiveness of E-government in promoting local tourism industry for the prefecture-level cities throughout China. The primary data for this research are collected through a comprehensive website evaluation. Fuzzy TOPSIS is employed to evaluate the use of online tourism promotion implemented by local governments. By the evaluation, major issues and challenges for local governments in promoting local tourism online are identified and discussed.
Source
May 1, 2011 in BMEI (BioMedical Engineering and Informatics)
#1Xiaoning Zhu (University of the Sciences)H-Index: 2
#2Qun Zhang (University of the Sciences)H-Index: 2
Last.Jiaqin Yang (GC: Georgia College & State University)H-Index: 1
view all 3 authors...
As mobile communication becomes the future of people's daily communication, for job or in life, the competition for mobile device market has been intensified during recent years. This paper is an attempt to investigate the current issues and development of online promotion and marketing in the mobile device industry, specifically the mobile phones in a specific market - China. The primary data for this research are collected through a comprehensive website evaluation by a pre-designed observatio...
1 CitationsSource
#1Xiaoning ZhuH-Index: 2
#2Qun ZhangH-Index: 2
Last.Jiaqin YangH-Index: 11
view all 3 authors...
As mobile communication becomes the future of people's daily communication, for job or in life, the competition for mobile device market has been intensified during recent years. This paper is an attempt to investigate the current issues and development of online promotion and marketing in the mobile device industry, specifically the mobile phones in a specific market - China. The primary data for this research are collected through a comprehensive website evaluation by a pre-designed observatio...
#1Qun Zhang (University of the Sciences)H-Index: 2
#2Xiaoning Zhu (University of the Sciences)H-Index: 2
Last.Xiaolei Han (University of the Sciences)H-Index: 1
view all 4 authors...
In this paper, we combine GRA(grey relation analysis) with fuzzy TOPSIS to evaluate performance of Iron and Steel Companies. In the empirical study of a Chinese Iron and Steel Company, we apply grey relation analysis to find representative indices. Then fuzzy TOPSIS is utilized to evaluate the value creation strategy performance of the company. By the evaluation, we can get the conclusion that the value creation strategy provided by Ruosheng Zhang is successful.
4 CitationsSource
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