The blockbuster hypothesis: influencing the boundaries of knowledge

We argue that the creation of new knowledge is both difficult and rare. More specifically, we posit that the creation of new knowledge is dominated by a few key insights that challenge the way people think about an idea; generating high interest and use. We label this the blockbuster hypothesis. Using two large samples of published management studies over the period 1998---2007 we find support for the blockbuster hypothesis. We also find that...