Original paper
Cross-Border Cooperation in Tourism Marketing Growth Strategies
Abstract
An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism...
Paper Details
Title
Cross-Border Cooperation in Tourism Marketing Growth Strategies
Published Date
Jun 1, 2005
Volume
18
Issue
1
Pages
5 - 23
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Notes
History