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Dan Macdonald
University of Northern Iowa
1Publications
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12Citations
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#1Cevat Tosun (Mustafa Kemal University)H-Index: 19
#2Dallen J. Timothy (ASU: Arizona State University)H-Index: 40
Last.Dan Macdonald (UNI: University of Northern Iowa)H-Index: 1
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Abstract An exploratory study was conducted into Greek-Turkish cross-border cooperation in tourism marketing growth strategies. It identified several strategies to increase the efficiency and effectiveness of cooperative tourism marketing strategies between the two countries. This study also identifies several challenges to cross-border cooperation in tourism marketing in this context. It is suggested that establishing a joint cross-border tourism organization, creating sufficient financial reso...
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