International Market Reentry: A Review and Research Framework
Abstract
Firms may exit international markets because of various factors, such as changes in the market's environment, dissatisfaction, lack of achievement of objectives, or extreme competition. Exiting a foreign market permanently, however, may not always be the best decision. In some cases reentering the same market can be rewarding for firms vying for global expansion and growth. The authors present a knowledge utilization framework for international...
Paper Details
Title
International Market Reentry: A Review and Research Framework
Published Date
Aug 1, 2011
Volume
20
Issue
4
Pages
377 - 393
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