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Seyda Deligonul
St. John Fisher College
26Publications
11H-index
671Citations
Publications 28
Newest
#1S. Tamer Cavusgil (J. Mack Robinson College of Business)H-Index: 61
#2Seyda Deligonul (St. John Fisher College)H-Index: 11
Last.Kamel Mellahi (Chamber of commerce)
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Abstract While risk mitigation and management preparedness of MNEs have escalated to the top of the corporate agenda, international business literature is lacking pertinent conceptual and empirical studies. As an opener to this special issue, we offer several perspectives on country risk and its mitigation. We discuss conceptual and empirical challenges in researching risk in international business. We conclude with a commentary on the six papers included in this special issue on international b...
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#1Seyda Deligonul (St. John Fisher College)H-Index: 11
Abstract We address the phenomenon of country total risk, confounded by the risk of holding assets abroad and operating them in the foreign market. The findings point to deep differences in risk patterns as ownership of intangible assets exposes the holders to a higher risk. Indeed, the asset-specific risk is the dominant component of advance market volatility, explaining more than 80 percent of the cross-sectional variance. The model in the study accounts for the deficiencies in the related res...
1 CitationsSource
#1Yen-Hung Steven Liu (University of Leeds)
#2Seyda Deligonul (St. John Fisher College)H-Index: 11
Last.Jyh-Shen Chiou (National Chengchi University)H-Index: 22
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Grounded in Social Exchange Theory (SET), this study is motivated by two unresolved issues. First, scholars find mixed results on how relationship duration facilitates business-to-business (B2B) trust. The lack of consensus results from the assumption that relationship duration is a measure of prior trust-building efforts. We contend that trust-building lies in exchanges between B2B partners, and relationship duration moderates the effects of reciprocal exchanges. Second, although Transaction Co...
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#1S. Tamer Cavusgil (University of Leeds)H-Index: 61
#2Seyda Deligonul (St. John Fisher College)H-Index: 11
Last.Erin Cavusgil (UM: University of Michigan)H-Index: 17
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AbstractAs emerging markets gain significance in the global economy, understanding the middle-class customers within these dynamic economies becomes even more critical for international marketers. This article contributes to the limited but growing literature on this topic. International marketing scholars and practitioners should be better informed about this megatrend. What does the “middle class” really mean? What are the theoretical underpinnings for the middle-class phenomenon? What are the...
6 CitationsSource
Purpose The purpose of this paper is to develop a model to build visibility for mitigating supplier risk. The model has shown that visibility can be an important information-based capability for a buying firm to mitigate supplier risk. Such an importance, however, may not hold in all settings but is contingent on the power-dependence structure between a buyer and its supplier. In particular, under high dependence of buyer on supplier, visibility is more needed to mitigate risk. In reverse, the i...
5 CitationsSource
#1Shichun Xu (UM: University of Michigan)H-Index: 7
#2Erin Cavusgil (UM: University of Michigan)H-Index: 17
Last.Seyda Deligonul (St. John Fisher College)H-Index: 11
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What is the precise nature of the relationship between a firm’s research and development alliance portfolio size and its innovation output? The existing literature is inconclusive between a positive linear relationship and a nonlinear variant. To address the issue, this study explores the relationship between alliance portfolio size and innovation output in the context of the pharmaceutical industry. Contrary to previous investigations, our results suggest increasing returns at a diminishing rat...
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#1Burcu TasolukH-Index: 2
#2Roger J. CalantoneH-Index: 1
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We argue that conflicting results of global branding studies with regard to the impact of globalness of brands may be due to a crucial distinction that has been left out in these studies: the distinction between domestic global and foreign global brands. By using consumer data from thirty different countries and cross-classified random effects modeling, we empirically test the effect of and the interplay between perceived brand globalness and domestic brand origin on brand attitude across countr...
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#1Susan Freeman (University of Adelaide)H-Index: 20
#2Seyda Deligonul (St. John Fisher College)H-Index: 11
Last.Tamer Cavusgil (GSU: Georgia State University)H-Index: 2
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Purpose – Current conceptualizations of born‐globals lack a full theoretical explanation of strategic re‐structuring through the use of outward and inward‐oriented activity and the processes of de‐internationalization and re‐internationalization. Strategy and internationalization processes are created by entrepreneurial behaviour. If one wants to understand various international behaviours and strategic changes in firms one needs to focus on entrepreneurs – individual managers. The purpose of th...
33 CitationsSource
#1Seyda Deligonul (St. John Fisher College)H-Index: 11
#2Ulf Elg (Lund University)H-Index: 20
Last.Pervez N. Ghauri ('KCL': King's College London)H-Index: 41
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This study examines the exposure of the members of supplier networks to two layers of social influences. First, as the network connects an actor to a foreign constellation, the actor faces influences of a global character. Second, each individual actor experiences different forces emanating from its indigenous institutional environment. The exposure to two institutional practices presents a conundrum for each network member. In this duality they alter their behavior in order to resolve the contr...
24 CitationsSource
#1Ulf Elg (Lund University)H-Index: 20
#2Seyda Deligonul (St. John Fisher College)H-Index: 11
Last.Veronika Tarnovskaya (Lund University)H-Index: 8
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The global supplier network is becoming an increasingly important asset for many firms. If successfully managed, supplier relationships may support the firm's strategic orientation and become a sustainable advantage on the global market. A key question is thus how the firm can develop and maintain such relationships. The market-driving strategy has recently been advanced as a more pro-active type of market orientation that aims to reconfigure the supply chain, change the nature of competition an...
17 CitationsSource
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