Branding/Logomark minus Citation Combined Shape Icon/Bookmark-empty Icon/Copy Icon/Collection Icon/Close Copy 7 no author result Created with Sketch. Icon/Back Created with Sketch. Match!
Seyda Deligonul
St. John Fisher College
27Publications
11H-index
622Citations
Publications 27
Newest
Published on Sep 1, 2018in Journal of Business Research 4.03
Yen-Hung Steven Liu (University of Leeds), Seyda Deligonul11
Estimated H-index: 11
(St. John Fisher College)
+ 1 AuthorsJyh-Shen Chiou22
Estimated H-index: 22
(National Chengchi University)
Grounded in Social Exchange Theory (SET), this study is motivated by two unresolved issues. First, scholars find mixed results on how relationship duration facilitates business-to-business (B2B) trust. The lack of consensus results from the assumption that relationship duration is a measure of prior trust-building efforts. We contend that trust-building lies in exchanges between B2B partners, and relationship duration moderates the effects of reciprocal exchanges. Second, although Transaction Co...
Published on Sep 1, 2018in Journal of International Marketing 3.38
S. Tamer Cavusgil60
Estimated H-index: 60
(University of Leeds),
Seyda Deligonul11
Estimated H-index: 11
(St. John Fisher College)
+ 1 AuthorsErin Cavusgil16
Estimated H-index: 16
(UM: University of Michigan)
AbstractAs emerging markets gain significance in the global economy, understanding the middle-class customers within these dynamic economies becomes even more critical for international marketers. This article contributes to the limited but growing literature on this topic. International marketing scholars and practitioners should be better informed about this megatrend. What does the “middle class” really mean? What are the theoretical underpinnings for the middle-class phenomenon? What are the...
Hung Vu Nguyen1
Estimated H-index: 1
,
Hieu Thanh Nguyen1
Estimated H-index: 1
+ 1 AuthorsS. Tamer Cavusgil60
Estimated H-index: 60
Purpose The purpose of this paper is to develop a model to build visibility for mitigating supplier risk. The model has shown that visibility can be an important information-based capability for a buying firm to mitigate supplier risk. Such an importance, however, may not hold in all settings but is contingent on the power-dependence structure between a buyer and its supplier. In particular, under high dependence of buyer on supplier, visibility is more needed to mitigate risk. In reverse, the i...
Shichun Xu6
Estimated H-index: 6
,
Erin Cavusgil16
Estimated H-index: 16
,
Seyda Deligonul11
Estimated H-index: 11
What is the precise nature of the relationship between a firm’s research and development alliance portfolio size and its innovation output? The existing literature is inconclusive between a positive linear relationship and a nonlinear variant. To address the issue, this study explores the relationship between alliance portfolio size and innovation output in the context of the pharmaceutical industry. Contrary to previous investigations, our results suggest increasing returns at a diminishing rat...
Published on Jan 1, 2015
Burcu Tasoluk2
Estimated H-index: 2
,
Roger J. Calantone1
Estimated H-index: 1
+ 1 AuthorsS. Tamer Cavusgil
We argue that conflicting results of global branding studies with regard to the impact of globalness of brands may be due to a crucial distinction that has been left out in these studies: the distinction between domestic global and foreign global brands. By using consumer data from thirty different countries and cross-classified random effects modeling, we empirically test the effect of and the interplay between perceived brand globalness and domestic brand origin on brand attitude across countr...
Published on Apr 19, 2013in International Marketing Review 3.45
Susan Freeman20
Estimated H-index: 20
(University of Adelaide),
Seyda Deligonul11
Estimated H-index: 11
(St. John Fisher College),
Tamer Cavusgil2
Estimated H-index: 2
(GSU: Georgia State University)
Purpose – Current conceptualizations of born‐globals lack a full theoretical explanation of strategic re‐structuring through the use of outward and inward‐oriented activity and the processes of de‐internationalization and re‐internationalization. Strategy and internationalization processes are created by entrepreneurial behaviour. If one wants to understand various international behaviours and strategic changes in firms one needs to focus on entrepreneurs – individual managers. The purpose of th...
Published on Apr 1, 2013in Journal of Business Research 4.03
Seyda Deligonul11
Estimated H-index: 11
(St. John Fisher College),
Ulf Elg20
Estimated H-index: 20
(Lund University)
+ 1 AuthorsPervez N. Ghauri40
Estimated H-index: 40
('KCL': King's College London)
This study examines the exposure of the members of supplier networks to two layers of social influences. First, as the network connects an actor to a foreign constellation, the actor faces influences of a global character. Second, each individual actor experiences different forces emanating from its indigenous institutional environment. The exposure to two institutional practices presents a conundrum for each network member. In this duality they alter their behavior in order to resolve the contr...
Published on Aug 1, 2012in Industrial Marketing Management 4.78
Ulf Elg20
Estimated H-index: 20
(Lund University),
Seyda Deligonul11
Estimated H-index: 11
(St. John Fisher College)
+ 2 AuthorsVeronika Tarnovskaya8
Estimated H-index: 8
(Lund University)
The global supplier network is becoming an increasingly important asset for many firms. If successfully managed, supplier relationships may support the firm's strategic orientation and become a sustainable advantage on the global market. A key question is thus how the firm can develop and maintain such relationships. The market-driving strategy has recently been advanced as a more pro-active type of market orientation that aims to reconfigure the supply chain, change the nature of competition an...
Published on Mar 1, 2012in Journal of Management 9.06
Ahmet H. Kirca11
Estimated H-index: 11
(MSU: Michigan State University),
G. Tomas M. Hult60
Estimated H-index: 60
(MSU: Michigan State University)
+ 2 AuthorsS. Tamer Cavusgil60
Estimated H-index: 60
(GSU: Georgia State University)
Significant research has been devoted to studying the factors that affect firm multinationality. In this study, the authors organize the vast multinationality literature by levels of analysis using a multilevel framework based on the interaction paradigm and conduct a meta-analysis that aggregates the empirical findings from 154 independent samples reported in 145 studies. The cumulative evidence provides strong support for the upper echelons theory that emphasizes the central importance of exec...
Published on Jan 1, 2012in Journal of Business Research 4.03
Seyda Deligonul11
Estimated H-index: 11
,
Ulf Elg20
Estimated H-index: 20
+ 1 AuthorsPervez N. Ghauri40
Estimated H-index: 40
123