Original paper
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Abstract
Manufacturers are increasingly producing and promoting sustainable products (i.e., products that have a positive social and/or environmental impact). However, relatively little is known about how product sustainability affects consumers’ preferences. The authors propose that sustainability may not always be an asset, even if most consumers care about social and environmental issues. The degree to which sustainability enhances preference depends...
Paper Details
Title
The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference
Published Date
Aug 16, 2010
Journal
Volume
74
Issue
5
Pages
18 - 31
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