Original paper
Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances
Volume: 26, Issue: 4, Pages: 360 - 370
Published: May 4, 2009
Abstract
This paper examines collaborative ventures leading toward the launch of new products in the pharmaceutical industry. These collaborative ventures are one of the most underresearched areas in the new product literature, yet the preponderance of these collaborative ventures makes it an area of great importance for scholars and practitioners alike. As such, the purpose of the study is to examine why some collaborative projects produce a favorable...
Paper Details
Title
Exploring Correlates of Product Launch in Collaborative Ventures: An Empirical Investigation of Pharmaceutical Alliances
Published Date
May 4, 2009
Volume
26
Issue
4
Pages
360 - 370
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History