Global mind-sets and cognitive shift in a complex multinational corporation

Volume: 19, Issue: 2, Pages: 97 - 114
Published: Feb 1, 1998
Abstract
This article investigates attitudes that underlie international strategy processes. We propose survey scales of these attitudes and describe tests that support their reliability and validity as measures of constructs—including integration, responsiveness, and coordination—that researchers have used for many years in case analyses of international strategy and organization. We also propose and validate scales to capture the perceived alignment...
Paper Details
Title
Global mind-sets and cognitive shift in a complex multinational corporation
Published Date
Feb 1, 1998
Volume
19
Issue
2
Pages
97 - 114
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