Review paper
Opportunities for marketing researchers in international entrepreneurship
Abstract
Purpose Entrepreneurship is a growing phenomenon in world markets. In response, the past two decades have seen increasing attention given to research and theory development in the area of international entrepreneurship. However, contributions from marketing scholars have been minimal. The purpose of this paper is to define the emerging research field of international entrepreneurship and to explore opportunities for contribution to that field...
Paper Details
Title
Opportunities for marketing researchers in international entrepreneurship
Published Date
Mar 1, 2006
Volume
23
Issue
2
Pages
126 - 145
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