Demystifying case research: A structured–pragmatic–situational (SPS) approach to conducting case studies

Despite an abundance of prescriptions and examples for the conduct of case research in the literature, the fact that most prescriptions tend to (1) articulate general principles/guidelines that are difficult to translate into specific, actionable steps, (2) hold only under idealized conditions and may be unworkable in the field, and (3) emphasize the need to be flexible without explaining how flexibility can be achieved, is creating a steep...