PERSPECTIVE—Toward a Behavioral Theory of Strategy
Abstract
This paper offers an analytical structure to pinpoint the behavioral roots of superior performance, where “behavioral” denotes “being about mental processes.” Such roots are identified in behavioral deviations from market efficiency. The causes of these deviations are behavioral factors that bound firms' ability to pursue and compete for superior opportunities. Because these bounds are systematic and diffused among firms, they ensure that latent...
Paper Details
Title
PERSPECTIVE—Toward a Behavioral Theory of Strategy
Published Date
Feb 1, 2012
Journal
Volume
23
Issue
1
Pages
267 - 285
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Notes
History