IDENTIFICATION IN ORGANIZATIONS: THE ROLE OF SELF-CONCEPT ORIENTATIONS AND IDENTIFICATION MOTIVES.

We develop an integrative framework that sheds light on managing multiple targets of employee identifications—specifically, coworker, workgroup, and organizational identifications. Drawing from cross-cultural and gender studies, we distinguish between individual tendencies (self-concept orientations) and self-definitions with specific relationships or groups (identifications). We explicate the role of individualist, relationist, and collectivist...