Executive Insights: Exporting Services to Southeast Asia: Lessons from Australian Knowledge-Based Service Exporters

Despite the growing importance of service exports in the world economy, there is limited research into the unique success factors in this sector. This article reports the key lessons from 17 Australian exporters of knowledge-based services (e.g., market research, legal, advertising, engineering) that conduct business in Southeast Asia. The authors selected the cases in accordance with Patterson and Cicic's (1995) classification scheme, which...