The cognitive perspective: a valuable tool for answering entrepreneurship's basic “why” questions

It is suggested that a cognitive perspective may provide important insights into key aspects of the entrepreneurial process. Specifically, it is proposed that this perspective—which has yielded impressive results in many other fields—can help the field of entrepreneurship to answer three basic questions it has long addressed: (1) Why do some persons but not others choose to become entrepreneurs? (2) Why do some persons but not others recognize...