Conceptualizing the dynamics of rhetorical practice and technological frame in the context of technology diffusion and adoption

This paper examines and conceptualizes the process underlying the diffusion of a back office messaging system connecting the financial transaction activities of fund houses in Europe to banks in Taiwan. Drawing on the theoretical notions of rhetorical practice and technological frame, it develops a socio-cognitive process framework to conceptualize how the articulation of rhetorical situations and the deployment of rhetorical strategies...