Targeting one’s own region: internationalisation trends of Colombian multinational companies

Published on Oct 7, 2014in European Business Review
· DOI :10.1108/EBR-03-2013-0056
Maria Alejandra Gonzalez-Perez9
Estimated H-index: 9
(EAFIT University),
Juan Velez-Ocampo2
Estimated H-index: 2
(EAFIT University)
Purpose – This paper aims to provide an examination of the ongoing internationalisation processes undertaken by 30 major multinational Colombian-owned firms. It also presents a theoretical overview and a conceptual framework for the understanding of internationalisation patterns from emerging countries’ multinational enterprises. Design/methodology/approach – This study is built based both on the results collected from comparative case studies based in the literature and empirical observations of Colombia’s patterns. This study observed the evolution in terms of commitment and investment decisions that 30 major Colombian companies have undergone specially within the past decade. Findings – Although, it was found that direct exports is the widespread entry mode of Colombian companies to foreign markets, most of the observed firms preferred the consolidation in host markets through Mergers & Acquisitions instead of using Greenfield investments or joint ventures. These observations might suggest similarities...
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