European Business Review
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Papers 387
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Published on Jan 16, 2019in European Business Review
Eleonora Pantano17
Estimated H-index: 17
(Middlesex University),
Constantinos-Vasilios Priporas13
Estimated H-index: 13
(Middlesex University),
Giuseppe Migliano (NTT DATA)
Purpose - Due to the emergent use of social media for marketing purposes, and the limited number of studies focusing on the use of social media by firms, the purpose of this paper is to explore the inclusion of social networks in the traditional marketing mix models. Methodology- A sample of 20 small and large Italian liquor producers was used and their Facebook profiles were content analyzed. Findings - Results provide evidence about the emerging shift from the use of social media for communica...
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Published on Dec 19, 2018in European Business Review
Francesco Ciabuschi12
Estimated H-index: 12
(Uppsala University),
Olof Lindahl2
Estimated H-index: 2
(Uppsala University)
+ 1 AuthorsLuciano Fratocchi11
Estimated H-index: 11
(University of L'Aquila)
Purpose This paper theorizes on the internationalization process model to explain cases of manufacturing reshoring as decisions taken to manage risk when internationalizing. Design/methodology/approach The paper has a conceptual nature. Building on the logic of the internationalization process model, we extend previous work by focusing on firms’ risk perception (determined by commitment, knowledge and uncertainty as key variables) to explain also reshoring decisions. Findings Four propositions w...
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Published on Dec 19, 2018in European Business Review
Herbert Goelzner1
Estimated H-index: 1
(University of Salzburg),
Abraham Stefanidis4
Estimated H-index: 4
(St. John's University),
Moshe Banai12
Estimated H-index: 12
(City University of New York)
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Published on Dec 19, 2018in European Business Review
Joseph F. Hair29
Estimated H-index: 29
(University of South Alabama),
Jeffrey Joe Risher1
Estimated H-index: 1
(University of West Florida)
+ 1 AuthorsChristian M. Ringle37
Estimated H-index: 37
(University of Newcastle)
Purpose This paper provides a comprehensive, yet concise, overview of the considerations and metrics required for PLS-SEM analysis and result reporting. Preliminary considerations are summarized first, including reasons for choosing PLS-SEM, recommended sample size in selected contexts, distributional assumptions, use of secondary data, statistical power, and the need for goodness-of-fit testing. Next, the metrics, as well as the rules of thumb, that should be applied to assess the PLS-SEM resul...
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Published on Dec 19, 2018in European Business Review
Heleen De Goey1
Estimated H-index: 1
(Jönköping University),
Per Hilletofth13
Estimated H-index: 13
(Jönköping University),
Lars Eriksson1
Estimated H-index: 1
(Jönköping University)
Purpose The concept design-driven innovation focuses on innovating product meanings. It has been studied from a variety of perspectives and contexts since the early 2000s. However, a complete overview of the literature published in this area is currently missing. The aim of this study is to provide a comprehensive understanding of how design-driven innovation contributes to value creation in product development. Design/methodology/approach In this systematic literature review, 57 papers and book...
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Published on Jun 11, 2018in European Business Review
Jang B. Singh12
Estimated H-index: 12
(University of Windsor),
Greg Wood19
Estimated H-index: 19
+ 2 AuthorsSvante Andersson18
Estimated H-index: 18
(Halmstad University)
Purpose Codes of ethics have become the mainstay of the ethics programs of corporations. Many studies have explored their contents, but few have examined what makes them effective. This international study aims to identify the measures viewed as being important by top executives in determining the worth to their organizations of corporate codes of ethics. Design/methodology/approach Data were collected by questionnaires sent to the top 500 companies ranked by revenue operating in the private sec...
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Published on Jun 11, 2018in European Business Review
Yuanyuan Wu (Lakehead University), Zhenzhong Ma18
Estimated H-index: 18
(University of Windsor),
Milo Shaoqing Wang (University of Alberta)
Purpose The purpose of this paper is to explore the role of middle managers in the corporate entrepreneurship process that drives new capability development. Middle managers are highlighted as key entrepreneurial agents because of their special position in an organization. Design/methodology/approach The paper draws on existing capability development and corporate entrepreneurship literature and develops a conceptual model and research propositions that are illustrated through three examples fro...
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Published on Mar 12, 2018in European Business Review
Barry J. Babin35
Estimated H-index: 35
(Louisiana Tech University),
Julie Guidry Moulard8
Estimated H-index: 8
(Louisiana Tech University)
Purpose The purpose of this paper is to consider various strengths and weaknesses of the academic review process with an emphasis on the effect the process has on the relevance of business journals, particularly in the marketing literature. Design/methodology/approach The authors not only highlight some of the literature addressing the review process but also present insight and opinion largely based on decades of experience editing, reviewing, writing and publishing. Findings Reviewers can help...
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Published on Jan 8, 2018in European Business Review
Göran Svensson34
Estimated H-index: 34
Purpose The purpose of this paper is to describe a toolkit to examine the wording and sentence structure in each item of multi-item measures to avoid pitfalls and flaws in questionnaire surveys. Design/methodology/approach Based on hands-on scholarly experiences, the toolkit is designed to examine the wording and sentence structure of multi-item measures. Findings The results show a compilation of conceivable pitfalls and flaws in the items of multi-item measures. Research limitations/implicatio...
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Published on Aug 13, 2018in European Business Review
Mika Yrjölä2
Estimated H-index: 2
(University of Tampere),
Hannu Kuusela12
Estimated H-index: 12
(Dartmouth College)
+ 1 AuthorsHannu Saarijärvi9
Estimated H-index: 9
(University of Tampere)
Purpose The purpose of this paper is to identify and characterise executives’ inside-out (firm-oriented) and outside-in (market-oriented) mental models. As these two orientations are vital for strategic decision-making, yet potentially contradictory, it is important to understand the role of inside-out and outside-in thinking in executives’ agendas. Design/methodology/approach Qualitative, semi-structured interviews of 15 senior executives were used to capture insights into executives’ mental mo...
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