Facebook as a toolkit: A uses and gratification approach to unbundling feature use

Published on Nov 1, 2011in Computers in Human Behavior
· DOI :10.1016/j.chb.2011.07.011
Andrew Smock4
Estimated H-index: 4
(University of Wisconsin–Oshkosh),
Nicole B. Ellison44
Estimated H-index: 44
(MSU: Michigan State University)
+ 1 AuthorsDonghee Yvette Wohn16
Estimated H-index: 16
(MSU: Michigan State University)
Research on social network sites (SNSs) typically employ measures that treat SNS use as homogenous although the user-base, user practices, and feature sets of these tools are increasingly diverse. Using a uses and gratifications approach, we address this problem by reconceptualizing SNSs as collections of features. Survey data collected from undergraduate students at a large Midwestern university (n=267) revealed that users' motivations for using Facebook predict their use of different features, such as status updates and Wall posts, but features that share similar capabilities do not necessarily share underlying motivations for use. When these results are contrasted against models employing a more unidimensional measure of Facebook use, we find differences between motivations for both general Facebook use and use of specific features of the site. This suggests that unidimensional measures of SNS use obfuscate motivations for using specific features. Theoretical and methodological implications of these findings and this approach are discussed.
  • References (46)
  • Citations (453)
📖 Papers frequently viewed together
9,197 Citations
847 Citations
1,263 Citations
78% of Scinapse members use related papers. After signing in, all features are FREE.
#1Nicole B. Ellison (MSU: Michigan State University)H-Index: 44
#2Charles SteinfieldH-Index: 45
Last. Cliff Lampe (MSU: Michigan State University)H-Index: 39
view all 3 authors...
This study assesses whether Facebook users have different ‘connection strategies,’ a term which describes a suite of Facebook-related relational communication activities, and explores the relationship between these connection strategies and social capital. Survey data (N = 450) from a random sample of undergraduate students reveal that only social information-seeking behaviors contribute to perceptions of social capital; connection strategies that focus on strangers or close friends do not. We a...
754 CitationsSource
May 7, 2011 in CHI (Human Factors in Computing Systems)
#1Moira Burke (CMU: Carnegie Mellon University)H-Index: 25
#2Robert E. Kraut (CMU: Carnegie Mellon University)H-Index: 83
Last. Cameron Marlow (Facebook)H-Index: 19
view all 3 authors...
Though social network site use is often treated as a monolithic activity, in which all time is equally social and its impact the same for all users, we examine how Facebook affects social capital depending upon: (1) types of site activities, contrasting one-on-one communication, broadcasts to wider audiences, and passive consumption of social news, and (2) individual differences among users, including social communication skill and self-esteem. Longitudinal surveys matched to server logs from 41...
368 CitationsSource
#1Cuihua Shen (UTD: University of Texas at Dallas)H-Index: 17
#2Dmitri Williams (SC: University of Southern California)H-Index: 34
By unpacking different forms of Internet and massively multiplayer online game (MMO) use, the present study adopts a nuanced approach to examine the connections between online activities and psychosocial well-being. It combined self-reported survey data with unobtrusive behavioral data from server logs of a large virtual world, EverQuest II. Over 5,000 players were surveyed about how they use the Internet, their specific activities in the virtual world, and their psychosocial well-being. In-game...
120 CitationsSource
Jan 4, 2011 in HICSS (Hawaii International Conference on System Sciences)
#1Jessica Vitak (MSU: Michigan State University)H-Index: 27
#2Nicole B. Ellison (MSU: Michigan State University)H-Index: 44
Last. Charles Steinfield (MSU: Michigan State University)H-Index: 45
view all 3 authors...
Research has established a positive relationship between measures of Facebook use and perceptions of social capital. Like other social network sites, Facebook is especially well-positioned to enhance users' bridging social capital because it lowers coordination costs associated with maintaining a large, potentially diverse network of Friends. The relationship between Facebook use and perceived bonding social capital, however, is not as clear. Previous studies have found a positive relationship b...
92 CitationsSource
#1Eszter HargittaiH-Index: 1
List of Tables and Figures Notes on Contributors Abbreviations Introduction Media Perspectives for the 21st Century Stylianos Papathanassopoulos PART I: MEDIA IN THE CONTEMPORARY AGE Chapter 1 Information and Democracy: The Weakening of Social Democracy Frank Webster Chapter 2 The Transformation of Political Communication Ralph Negrine and Stylianos Papathanassopoulos Chapter 3 What Does Information Technology Imply For Media Effects Research? Shanto Iyengar Chapter 4 Infotainment Inc.: The Asce...
30 CitationsSource
Apr 10, 2010 in CHI (Human Factors in Computing Systems)
#1Meredith Ringel Morris (Microsoft)H-Index: 47
#2Jaime Teevan (Microsoft)H-Index: 45
Last. Katrina Panovich (MIT: Massachusetts Institute of Technology)H-Index: 8
view all 3 authors...
People often turn to their friends, families, and colleagues when they have questions. The recent, rapid rise of online social networking tools has made doing this on a large scale easy and efficient. In this paper we explore the phenomenon of using social network status messages to ask questions. We conducted a survey of 624 people, asking them to share the questions they have asked and answered of their online social networks. We present detailed data on the frequency of this type of question ...
515 CitationsSource
Apr 10, 2010 in CHI (Human Factors in Computing Systems)
#1Louise Barkhuus (UCSD: University of California, San Diego)H-Index: 22
#2Juliana Tashiro (UCSD: University of California, San Diego)H-Index: 1
Most research regarding online social networks such as Facebook, MySpace, Linked-In and Friendster has looked at these networks in terms of activity within the online network, such as profile management and friending behavior. In this paper we are instead focusing on offline socializing structures around an online social network (exemplified by Facebook) and how this can facilitate in-person social life for students. Because students lead nomadic lives, they find Facebook a particularly useful t...
107 CitationsSource
Apr 10, 2010 in CHI (Human Factors in Computing Systems)
#1Adam D. I. Kramer (UO: University of Oregon)H-Index: 17
I analyze the use of emotion words for approximately 100 million Facebook users since September of 2007. "Gross national happiness" is operationalized as a standardized difference between the use of positive and negative words, aggregated across days, and present a graph of this metric. I begin to validate this metric by showing that positive and negative word use in status updates covaries with self-reported satisfaction with life (convergent validity), and also note that the graph shows peaks ...
163 CitationsSource
Apr 10, 2010 in CHI (Human Factors in Computing Systems)
#1Cliff Lampe (MSU: Michigan State University)H-Index: 39
#2Rick Wash (MSU: Michigan State University)H-Index: 21
Last. Elif Yilmaz Ozkaya (MSU: Michigan State University)H-Index: 3
view all 4 authors...
A consistent theoretical and practical challenge in the design of socio-technical systems is that of motivating users to participate in and contribute to them. This study examines the case of users from the theoretical perspectives of Uses and Gratifications and Organizational Commitment to compare individual versus organizational motivations in user participation. We find evidence that users may continue to participate in a site for different reasons than those that led them to ...
223 CitationsSource
Apr 10, 2010 in CHI (Human Factors in Computing Systems)
#1Moira Burke (CMU: Carnegie Mellon University)H-Index: 25
#2Cameron Marlow (Facebook)H-Index: 19
Last. Thomas M. Lento (Facebook)H-Index: 7
view all 3 authors...
Previous research has shown a relationship between use of social networking sites and feelings of social capital. However, most studies have relied on self-reports by college students. The goals of the current study are to (1) validate the common self-report scale using empirical data from Facebook, (2) test whether previous findings generalize to older and international populations, and (3) delve into the specific activities linked to feelings of social capital and loneliness. In particular, we...
511 CitationsSource
Cited By453
#1Cristian Buzeta (University of Antwerp)
#2Patrick De Pelsmacker (UGent: Ghent University)H-Index: 37
Last. Nathalie Dens (University of Antwerp)H-Index: 18
view all 3 authors...
Abstract Using a six-dimension uses and gratifications (UG or as employing (b) customized or broadcast messages. We argue for a specific design of brand-related activities on different social media in order to incentivize users' engagement with brand-related content.
#1Eline Frison (Katholieke Universiteit Leuven)H-Index: 9
#2Steven Eggermont (Katholieke Universiteit Leuven)H-Index: 21
Although a variety of studies have examined the predictors or outcomes of adolescents’ social networking site use, these studies did not incorporate (1) an integrated, longitudinal approach to examine these relationships longitudinally in a single comprehensive model or (2) a differential approach to distinguish between different types of social networking site use. Therefore, this two-wave panel study (N = 1,612) developed an integrated and differential model to provide a deeper understanding o...
38 CitationsSource
#1Myung Ja Kim (Kyung Hee University)H-Index: 18
#2Choong-Ki Lee (Kyung Hee University)H-Index: 40
Last. Michael W. PreisH-Index: 7
view all 3 authors...
Abstract Despite the increasing amount of attention paid to virtual reality (VR) tourism and the rising importance of VR tourism, a theoretically integrated model of behavior has not been developed. To fill this void, we build and test a framework based on both innovation diffusion and uses and gratifications theories to explain why people participate in VR tourism. The moderating role of VR tourists’ technology readiness (optimism and innovativeness) between subjective well-being and behavioral...
#1Kagan Kircaburun (Düzce University)H-Index: 11
#2Saleem Alhabash (MSU: Michigan State University)H-Index: 13
Last. Mark D. Griffiths (NTU: Nottingham Trent University)H-Index: 94
view all 4 authors...
Recent studies suggest that users’ preferences of social media use differ according to their individual differences and use motives, and that these factors can lead to problematic social media use (PSMU) among a minority of users. The objectives of the present study were to investigate the influences of (i) demographics and Big Five personality dimensions on social media use motives; (ii) demographics and use motives on social media site preferences; and (iii) demographics, personality, popular ...
22 CitationsSource
#1Alex Lu (UM: University of Michigan)H-Index: 1
#2Xuecong Xu (UW: University of Washington)
#1Shiu-Li Huang (NTPU: National Taipei University)
#2Chih-Yu Chang (NTPU: National Taipei University)
Abstract Social networking services (SNSs) have become very popular, and many Internet users use two or more SNSs. However, little research has been done to understand how and when users select multiple SNSs in series. This study investigates Internet users’ SNS selection behavior in daily life. We adopt the notion of media repertoire to explore how Internet users select SNSs in combination, and we adopt uses and gratifications theory to identify the values that drive these users to choose speci...
#1Hamidreza Shahbaznezhad (University of Auckland)H-Index: 2
#2Mona Rashidirad (University of Sussex)H-Index: 4
Firms motivate users to enhance their fan page engagement. Existing research has thus far concentrated on firms’ fan page management strategies which lead to different results in terms of numbers o...
This paper aims to investigate the role of five highly relevant advertiser- (i.e. personalization and ad placement) and consumer-controlled (i.e. privacy concerns, perceived relevance and Facebook motives) factors in the evaluation and perceived outcomes of personalized Facebook advertising as well as how these factors interrelate.,Twenty-eight semi-structured interviews, in which elicitation techniques were used, were carried out among 25- to 55-year-old Facebook users.,The findings point to a ...
This study aimed to identify the motives for social media sites use in the general population and determine what personality traits (normal and maladaptive) predict different motives for social med...