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Competitive Irrationality in Transitional Economies: Are Communist Managers Less Irrational?
Abstract
Why do marketing managers in the transitional economies of Eastern Europe and China often engage in competitively irrational behavior, choosing pricing strategies that damage competitors’ profits, rather than choosing pricing strategies that improve their firm’s profits? We propose one possible reason, the moral vacuum created by the collapse of communist ideology. We hypothesize and find that managers who experienced formal communist moral...
Paper Details
Title
Competitive Irrationality in Transitional Economies: Are Communist Managers Less Irrational?
Published Date
Dec 6, 2007
Journal
Volume
83
Issue
3
Pages
397 - 408
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Notes
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