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Lance Eliot Brouthers
Kennesaw State University
83Publications
28H-index
4,017Citations
Publications 83
Newest
Published on Jan 1, 2013
Mo , Julie + 1 AuthorsLance Eliot Brouthers28
Estimated H-index: 28
Published on Jul 1, 2012
Xinming He8
Estimated H-index: 8
,
Keith D. Brouthers30
Estimated H-index: 30
(NCSU: North Carolina State University)
+ 1 AuthorsLance Eliot Brouthers28
Estimated H-index: 28
Market orientation has been shown to provide a valuable resource-based advantage in domestic markets, yet it is less clear how firms can benefit from this capability as they expand abroad. We devel...
2 Citations Source Cite
Published on Jan 1, 2009in J. for Global Business Advancement
Timothy J. Wilkinson12
Estimated H-index: 12
,
Lance Eliot Brouthers28
Estimated H-index: 28
(UTEP: University of Texas at El Paso)
+ 1 AuthorsMary McNally2
Estimated H-index: 2
Does the use of state sponsored trade shows and trade missions increase the export success of entrepreneurial companies? We hypothesize and find that small firm participation in state sponsored trade shows is positively associated with higher levels of export performance, while small firm participation in state sponsored trade missions is positively associated with long-term export growth. It appears that for smaller businesses, trade shows have an immediate payoff, while trade missions result i...
5 Citations Source Cite
Published on Jan 1, 2009
Lance Eliot Brouthers28
Estimated H-index: 28
,
Jason Patrick McNicol2
Estimated H-index: 2
2 Citations Source Cite
Published on Dec 1, 2008in Journal of Business Ethics 2.92
Lance Eliot Brouthers28
Estimated H-index: 28
(UTEP: University of Texas at El Paso),
Dana-Nicoleta Lascu14
Estimated H-index: 14
(UR: University of Richmond),
Steve Werner26
Estimated H-index: 26
(UH: University of Houston)
Why do marketing managers in the transitional economies of Eastern Europe and China often engage in competitively irrational behavior, choosing pricing strategies that damage competitors’ profits, rather than choosing pricing strategies that improve their firm’s profits? We propose one possible reason, the moral vacuum created by the collapse of communist ideology. We hypothesize and find that managers who experienced formal communist moral ideological indoctrination are less likely to be compet...
12 Citations Source Cite
Published on Jul 1, 2008in Journal of Management Studies 5.33
Keith D. Brouthers30
Estimated H-index: 30
('KCL': King's College London),
Lance Eliot Brouthers28
Estimated H-index: 28
(UTEP: University of Texas at El Paso),
Steve Werner26
Estimated H-index: 26
(UH: University of Houston)
Recent scholarship suggests that combining insights from real option theory with transaction cost economics may improve decision-making models. In response to this suggestion we develop and test a model of international entry mode choice that draws from both perspectives. Examining samples of Dutch and Greek firms entering Central and Eastern European markets, we found that adding real option variables to a transaction cost model significantly improved its explanatory power. Additionally, firms ...
127 Citations Source Cite
Published on Jun 1, 2008in Strategic Management Journal 5.48
Lance Eliot Brouthers28
Estimated H-index: 28
(UTEP: University of Texas at El Paso),
Yan Gao1
Estimated H-index: 1
(UTEP: University of Texas at El Paso),
Jason Patrick McNicol2
Estimated H-index: 2
(UTEP: University of Texas at El Paso)
Previous studies have proposed that a compensatory model predicts the level of foreign direct investment (FDI) in a country; FDI levels are a result of ‘trade-offs’ between the positive effect of market attractiveness and the negative influence of corruption. In contrast, we hypothesize and find that the compensatory relationship only holds for market-seeking investment; for resource-seeking FDI the model appears to be noncompensatory. Greater market attractiveness mitigates the negative impact ...
89 Citations Source Cite
Published on Apr 1, 2008in Journal of Management 8.08
Keith D. Brouthers30
Estimated H-index: 30
,
Lance Eliot Brouthers28
Estimated H-index: 28
,
Steve Werner26
Estimated H-index: 26
(UH: University of Houston)
How universal are resource-based advantages? In this study, the authors suggest that differences in nations' institutional environments may influence the applicability of resource-based advantages; for this reason, the effectiveness of such advantages may vary cross-nationally. They hypothesize and find that adding the moderating influence of national institutional environment to a resource-based perspective better explains strategic decisions (entry mode choice) in an international context than...
166 Citations Source Cite
Published on Oct 1, 2005in Journal of Small Business Management 3.25
Lance Eliot Brouthers28
Estimated H-index: 28
(UTEP: University of Texas at El Paso),
George Nakos12
Estimated H-index: 12
(Clayton State University)
The factors that contribute to export performance of small and medium size enterprises (SMEs) are examined. Previous research has considered the influence of decision-maker characteristics and firm-specific characteristics on export performance. This research examines instead whether the use of systematic market selection techniques to identify export targets improves a firm’s export performance. For the study, a scale to measure how many criteria a firm uses in choosing a foreign market was dev...
154 Citations Source Cite
Published on Jan 1, 2005in Journal of Management Studies 5.33
Lance Eliot Brouthers28
Estimated H-index: 28
(UTEP: University of Texas at El Paso),
Edward O'Donnell1
Estimated H-index: 1
(UTEP: University of Texas at El Paso),
John Hadjimarcou10
Estimated H-index: 10
(UTEP: University of Texas at El Paso)
Based on the concept of mimetic isomorphism, we theorize that, by imitating the home country MNE modal generic product strategy in each Triad nation, emerging market firms (EMFs) can improve their export performance satisfaction. We hypothesize that EMFs which: (1) target the EU and use a Premium strategy, (2) target Japan and use a Superior Value strategy, or (3) target the USA and use an Economy strategy will, on average, achieve higher levels of satisfaction with export performance than EMFs ...
114 Citations Source Cite
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