Sprinting a media marathon: Uses and gratifications of binge-watching television through Netflix

“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead...