Match!
Matthew Pittman
University of Oregon
PsychologyLonelinessMultimediaSocial mediaSocial psychology
11Publications
5H-index
177Citations
What is this?
Publications 15
Newest
#1Matthew Pittman (UT: University of Tennessee)H-Index: 5
#2Kim Bartel Sheehan (UO: University of Oregon)H-Index: 22
Brand Authenticity is paramount in contemporary advertising and brands can communicate their authenticity by supporting social and environmental crises. Brands often donate money or products to cau...
Source
#1Brandon Reich (PSU: Portland State University)H-Index: 4
#2Matthew Pittman (UT: University of Tennessee)H-Index: 5
1 CitationsSource
#1Seoyeon Hong (Rowan University)
#2Matthew Pittman (UT: University of Tennessee)H-Index: 5
AbstractConsumers encounter many cues when making online purchases, particularly when reading product reviews. When competing heuristics are triggered, which emerges as more persuasive? This study ...
1 CitationsSource
Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the st...
Source
#1Kim Bartel Sheehan (UO: University of Oregon)H-Index: 22
#2Matthew Pittman (UO: University of Oregon)H-Index: 5
Increasing numbers of marketers are turning to the crowd—members of the public engaged with brands via the Internet—to develop marketing and advertising campaigns. Some marketers use social media to connect directly with customers, while others use crowdsourcing agencies to harness the power of crowd labor. As more members of the public become aware of creative crowdsourcing, they look to the media to understand more about it. As a result, it is important to examine how the media currently frame...
1 CitationsSource
The purpose of this study is to explore the how user perceptions of social media might influence effects on psychological well-being. Social Presence Theory was used to examine Snapchat, Facebook, Instagram, Twitter and texting. Undergraduate students ( N = 352) were given a survey to assess how frequently they use social media, how intimate they think each platform is, and how lonely and happy they are. Perceived intimacy was found to mediate the ameliorating effects of social media use on lone...
#1Matthew Pittman (UO: University of Oregon)H-Index: 5
#2Kim Bartel Sheehan (UO: University of Oregon)H-Index: 22
9 CitationsSource
#1Matthew Pittman (UO: University of Oregon)H-Index: 5
#2Brandon Reich (UO: University of Oregon)H-Index: 4
Social media use continues to grow and is especially prevalent among young adults. It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever. We propose that only image-based platforms (e.g., Instagram, Snapchat) have the potential to ameliorate loneliness due to the enhanced intimacy they offer. In contrast, text-based platforms (e.g., Twitter, Yik Yak) offer little intim...
115 CitationsSource
#1Kim Bartel Sheehan (UO: University of Oregon)H-Index: 22
#2Matthew Pittman (UO: University of Oregon)H-Index: 5
14 Citations
#1Matthew Pittman (UO: University of Oregon)H-Index: 5
#2Kim Bartel Sheehan (UO: University of Oregon)H-Index: 22
“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead to binge, program quality (aesthetics) and the com...
23 CitationsSource
12