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Matthew Pittman
University of Oregon
6Publications
5H-index
136Citations
Publications 6
Newest
Extant results on the binge-watching outcomes have been mixed. This study sought to examine the crucial factor of attentiveness that might help to enhance viewer experience and mitigate post-binge regret, as well as differentiate the motivation of narrative transportation from narrative completion. While narrative transportation involves a viewer getting unconsciously swept away by the story, the motivation of narrative completion is a more self-aware, cognizant effort to progress through the st...
#1Kim Bartel Sheehan (UO: University of Oregon)H-Index: 21
#2Matthew Pittman (UO: University of Oregon)H-Index: 5
Increasing numbers of marketers are turning to the crowd—members of the public engaged with brands via the Internet—to develop marketing and advertising campaigns. Some marketers use social media to connect directly with customers, while others use crowdsourcing agencies to harness the power of crowd labor. As more members of the public become aware of creative crowdsourcing, they look to the media to understand more about it. As a result, it is important to examine how the media currently frame...
The purpose of this study is to explore the how user perceptions of social media might influence effects on psychological well-being. Social Presence Theory was used to examine Snapchat, Facebook, Instagram, Twitter and texting. Undergraduate students ( N = 352) were given a survey to assess how frequently they use social media, how intimate they think each platform is, and how lonely and happy they are. Perceived intimacy was found to mediate the ameliorating effects of social media use on lone...
#1Matthew Pittman (UO: University of Oregon)H-Index: 5
#2Brandon Reich (UO: University of Oregon)H-Index: 3
Social media use continues to grow and is especially prevalent among young adults. It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever. We propose that only image-based platforms (e.g., Instagram, Snapchat) have the potential to ameliorate loneliness due to the enhanced intimacy they offer. In contrast, text-based platforms (e.g., Twitter, Yik Yak) offer little intim...
#1Matthew Pittman (UO: University of Oregon)H-Index: 5
#2Kim Bartel Sheehan (UO: University of Oregon)H-Index: 21
“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead to binge, program quality (aesthetics) and the com...
This article uses the television series Dexter as a space to explore the practice of religion in a secular society. Employing critical discourse analysis, which focuses on the causal relationships between discursive practices or texts and sociocultural processes, we situate the habitual killing activity of protagonist Dexter Morgan in what Charles Taylor calls the “immanent frame.” By using the concepts of ritual provided by anthropologists Roy A. Rappaport and Victor Turner, Dexter demonstrates...
#1Matthew Pittman (UO: University of Oregon)H-Index: 5
This study explores the relationship between social media attitudes and behaviors and loneliness among college students. The study looks at the interaction of loneliness with three popular social media platforms (Facebook, Twitter, and Instagram), as well as how often those students create and/or consume content within each platform. A survey administered to 432 undergraduates at two universities in the Pacific Northwest identified a significant relationship between social media attitudes and be...
#1Robert MacDougallH-Index: 1
#2R. E. BurnettH-Index: 1
Last.Brett LuncefordH-Index: 1
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Communication and Control: Tools, Systems, and New Dimensions advocates a systems view of human communication in a time of intelligent, learning machines. This edited collection sheds new light on things as mundane yet still profoundly consequential (and seemingly low-tech) as push buttons, pagers, and telemarketing systems. Contributors also investigate aspects of remote control related to education, organizational design, artificial intelligence, cyberwarfare, drones, and even binge-watching o...
#1Matthew Pittman (UO: University of Oregon)H-Index: 5
#2Alec C. Tefertiller (UO: University of Oregon)H-Index: 1
Social networking services like Twitter have changed the way people engage with traditional broadcast media. But how social is “second screen” activity? The purpose of this study is to determine if patterns of connected viewing (augmenting television consumption with a second screen) and co-viewing (watching television together) are different for traditionally broadcast, “appointment” television shows versus streaming, asynchronous television releases. This study explores this phenomena of “co-c...
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