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Matthew Pittman
University of Oregon
6Publications
5H-index
136Citations
Publications 6
Newest
Published on Jan 1, 2019in Journal of Business Ethics 2.92
Kim Bartel Sheehan21
Estimated H-index: 21
(UO: University of Oregon),
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon)
Increasing numbers of marketers are turning to the crowd—members of the public engaged with brands via the Internet—to develop marketing and advertising campaigns. Some marketers use social media to connect directly with customers, while others use crowdsourcing agencies to harness the power of crowd labor. As more members of the public become aware of creative crowdsourcing, they look to the media to understand more about it. As a result, it is important to examine how the media currently frame...
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Published on Dec 31, 2018in Social media and society
Matthew Pittman (Rowan University)
The purpose of this study is to explore the how user perceptions of social media might influence effects on psychological well-being. Social Presence Theory was used to examine Snapchat, Facebook, Instagram, Twitter and texting. Undergraduate students ( N = 352) were given a survey to assess how frequently they use social media, how intimate they think each platform is, and how lonely and happy they are. Perceived intimacy was found to mediate the ameliorating effects of social media use on lone...
Published on Oct 1, 2016
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon),
Kim Bartel Sheehan21
Estimated H-index: 21
(UO: University of Oregon)
6 Citations Source Cite
Published on Sep 1, 2016in Computers in Human Behavior 3.54
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon),
Brandon Reich3
Estimated H-index: 3
(UO: University of Oregon)
Social media use continues to grow and is especially prevalent among young adults. It is surprising then that, in spite of this enhanced interconnectivity, young adults may be lonelier than other age groups, and that the current generation may be the loneliest ever. We propose that only image-based platforms (e.g., Instagram, Snapchat) have the potential to ameliorate loneliness due to the enhanced intimacy they offer. In contrast, text-based platforms (e.g., Twitter, Yik Yak) offer little intim...
84 Citations Source Cite
Published on Oct 5, 2015in First Monday
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon),
Kim Bartel Sheehan21
Estimated H-index: 21
(UO: University of Oregon)
“Binge-watching” represents a radical shift for twenty-first century media consumption. Why do people select this method of television viewing? A survey administered to 262 television binge-watchers identified factors that influence binge watching, several of which are somewhat different than factors impacting other types of television viewing. Factors salient for regular bingers are relaxation, engagement, and hedonism. For those who plan ahead to binge, program quality (aesthetics) and the com...
21 Citations Source Cite
Published on Jul 20, 2015in Social media and society
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon)
This study explores the relationship between social media attitudes and behaviors and loneliness among college students. The study looks at the interaction of loneliness with three popular social media platforms (Facebook, Twitter, and Instagram), as well as how often those students create and/or consume content within each platform. A survey administered to 432 undergraduates at two universities in the Pacific Northwest identified a significant relationship between social media attitudes and be...
8 Citations
Published on Jun 25, 2015in First Monday
Matthew Pittman5
Estimated H-index: 5
(UO: University of Oregon),
Alec C. Tefertiller1
Estimated H-index: 1
(UO: University of Oregon)
Social networking services like Twitter have changed the way people engage with traditional broadcast media. But how social is “second screen” activity? The purpose of this study is to determine if patterns of connected viewing (augmenting television consumption with a second screen) and co-viewing (watching television together) are different for traditionally broadcast, “appointment” television shows versus streaming, asynchronous television releases. This study explores this phenomena of “co-c...
17 Citations Source Cite
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