Added Psychic Distance Stimuli and MNE Performance

Volume: 20, Issue: 1, Pages: 38 - 54
Published: Mar 1, 2014
Abstract
Distance has long been recognized as a major impediment in MNEs' international expansion. However, it still remains unclear: (1) If different psychic distance stimuli (PDS) constitute different sources of complexity and (2) how PDS affect MNE performance during international expansion. That is, the unconditioned argument that distance increases complexity needs further development, specifically, with regard to the nature of distance. In this...
Paper Details
Title
Added Psychic Distance Stimuli and MNE Performance
Published Date
Mar 1, 2014
Volume
20
Issue
1
Pages
38 - 54
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