Review paper

The internationalization process and marketing activities

Volume: 32, Issue: 2, Pages: 175 - 181
Published: Feb 1, 1995
Abstract
Since the 1960s, many developing countries began a transition from import substitution to more outward-looking industrial strategies. The policy adopted by the Brazilian government during the period 1964-1985 emphasized an increase in the volume of exports with the objective of diversifying export markets and products. Competitiveness helped Brazil become a leading exporter of manufactured goods in Latin America, and this has also helped the...
Paper Details
Title
The internationalization process and marketing activities
Published Date
Feb 1, 1995
Volume
32
Issue
2
Pages
175 - 181
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