Benevolence in the importer‐exporter relationship
Abstract
Purpose This research aims to test a model that proposes potential antecedents and consequences of an importer's benevolence towards its foreign export supplier. The model posits that an importer's satisfaction with and commitment to its relationship with a foreign export supplier have a positive impact on its benevolence towards the exporter, which in turn positively influences the performance of the dyadic relationship. The model also suggests...
Paper Details
Title
Benevolence in the importer‐exporter relationship
Published Date
Nov 6, 2007
Volume
24
Issue
6
Pages
657 - 677
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Notes
History