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Jaebeom Suh
Kansas State University
AdvertisingCorporate brandingService qualityBusinessMarketingPublic relationsSocial psychology
19Publications
8H-index
1,225Citations
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Publications 18
Newest
#1Hyun Seung JinH-Index: 12
#2Gayle KerrH-Index: 13
Last. Jaebeom SuhH-Index: 8
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The creativity-based facilitation effect, well documented by previous research, shows that creative advertisements (ads) are more memorable than regular (or less creative) ads, that is, creativity facilitates memory. This current research aims to extend our understanding by investigating the impact of creativity on regular ads and competitive advertising. It examines whether creative ads impair the memorability of regular ads to determine whether a “creativity-based impairment effect” exists.,Th...
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#1Jiyoung Kim (Cornell University)H-Index: 1
#2Russell Lacey (Xavier University)H-Index: 16
Last. Jaebeom Suh (KSU: Kansas State University)H-Index: 8
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Based on empirical results involving 237 frontline service employees (FSEs) of a South Korean insurance company, this study reveals how FSEs’ views of their company’s corporate social responsibility (CSR) performance impact both their customer orientation and self-efficacy of their work. This marks the first study to demonstrate how the psychological mechanisms of CSR vary by stakeholder perspectives. CSR initiatives aimed at internal stakeholders (i.e., employees) made a stronger impact on FSEs...
1 CitationsSource
#1Jiyoung Kim (Cornell University)H-Index: 1
#2Hae-Ryong Kim (Konkuk University)H-Index: 1
Last. Jaebeom Suh (College of Business Administration)H-Index: 8
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The purpose of this paper is to investigate how frontline service employees’ (FSEs) perceptions of corporate social responsibility (CSR) can enhance meaningful work perceptions as well as help alleviate FSEs’ perceptions of verbal dysfunctional customer behavior.,The conceptual model is empirically examined through a survey of 306 FSEs of a large insurance company in South Korea and tested via structural equation modeling.,The results indicate that FSEs’ perceptions of CSR are negatively related...
4 CitationsSource
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#1Russell LaceyH-Index: 16
#2Jaebeom SuhH-Index: 8
Last. Robert MorganH-Index: 35
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#1Jaebeom Suh (KSU: Kansas State University)H-Index: 8
#2Ji Hye Kang (KSU: Kansas State University)
Last. Junsang Ahn (SNU: Seoul National University)
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Building on current literature on the effect of measurement order, this study aimed to examine the effect of measurement order on the correlation among measured constructs of attitude, cognition, and past behavior. We particularly focus on the effect of past behavior, as a knowledge activator, on the attitude formation since research also demonstrates that past behavior, in addition to attitudes, can be a good predictor of future behavior. The current study suggested that when cognitions were me...
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In marketing, little effort has been made to systematically define trust while numerous empirical studies operationalize it and address its measures in an ad hoc manner. Thus, the construct of trust is implicitly understood to include mixed meanings and feelings. This conceptual study examines these meanings and feelings, and addresses a model to conceptualize trust as a psychological state. The model explains that trust consists of cognitive, affective, and conative components, and these compon...
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#1Hyun Seung JinH-Index: 12
#2Jaebeom SuhH-Index: 8
Last. D. Todd DonavanH-Index: 12
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Previous research has demonstrated that preexposure of publicity about advertising campaigns facilitates recall of subsequently advertised brands. In this paper, we investigate the potential inhibitive effect; that is, preexposure of publicity can suppress retrieval of other nonpublicized brands that would otherwise have been retrieved. The inhibitive effect was examined in the list-strength paradigm, which posits that strengthened items in a list inhibit memory for nonstrengthened items. We fou...
25 CitationsSource
#1Dong-Jin Lee (Yonsei University)H-Index: 1
#2Moonkyu Lee (Yonsei University)H-Index: 11
Last. Jaebeom Suh (Ajou University)H-Index: 1
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Purpose – This research aims to test a model that proposes potential antecedents and consequences of an importer's benevolence towards its foreign export supplier. The model posits that an importer's satisfaction with and commitment to its relationship with a foreign export supplier have a positive impact on its benevolence towards the exporter, which in turn positively influences the performance of the dyadic relationship. The model also suggests that the effect of the importer's relationship s...
16 CitationsSource
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