Regional and product diversification and the performance of retail multinationals
Abstract
Despite the importance of geographic expansion in the services sector, few studies have analyzed the relationships between regional diversification, product diversification and performance for services firms. Here, we focus on experiential learning benefits and managerial complexity to investigate whether and how firms in the retail sector may benefit by expanding their activities within and across regional boundaries. Using panel data of 65...
Paper Details
Title
Regional and product diversification and the performance of retail multinationals
Published Date
Sep 1, 2015
Volume
21
Issue
3
Pages
220 - 234
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