Other
The Drivers of Greenwashing
Abstract
More and more firms are engaging in greenwashing, misleading consumers about their environmental performance or the environmental benefits of a product or service. The skyrocketing incidence of greenwashing can have profound negative effects on consumer and investor confidence in green products. Mitigating greenwashing is particularly challenging in a context of limited and uncertain regulation. This article examines the external (both...
Figures & Tables
TABLE 1. Recommendations to Decrease Positive Communication by Brown Firms (cont...
Paper Details
Title
The Drivers of Greenwashing
Published Date
Oct 1, 2011
Journal
Volume
54
Issue
1
Pages
64 - 87
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