California Management Review
Papers 2167
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#1V. Kumar (GSU: Georgia State University)H-Index: 39
#2Bharath Rajan (GSU: Georgia State University)H-Index: 4
Last.Jim Lecinski (NU: Northwestern University)
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This article explores the role of artificial intelligence (AI) in aiding personalized engagement marketing—an approach to create, communicate, and deliver personalized offerings to customers. It pr...
#1Gijs Overgoor (NCSU: North Carolina State University)
#2Manuel Chica (University of Newcastle)
Last.Anthony Weishampel (NCSU: North Carolina State University)
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Artificial intelligence (AI) has proven to be useful in many applications from automating cars to providing customer service responses. However, though many firms want to take advantage of AI to im...
#1Ming-Hui Huang (NTU: National Taiwan University)H-Index: 10
#2Roland T. Rust (UMD: University of Maryland, College Park)H-Index: 55
Last.Vojislav Maksimovic (UMD: University of Maryland, College Park)H-Index: 44
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#1Yash Raj Shrestha (ETH Zurich)H-Index: 4
#2Shiko M. Ben-Menahem (ETH Zurich)H-Index: 2
Last.Georg von Krogh (ETH Zurich)H-Index: 41
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How does organizational decision-making change with the advent of artificial intelligence (AI)-based decision-making algorithms? This article identifies the idiosyncrasies of human and AI-based dec...
This article explores how a collaboration technology called Artificial Swarm Intelligence (ASI) addresses the limitations associated with group decision making, amplifies the intelligence of human ...
#1Conrad Miller (University of California, Berkeley)H-Index: 1
This article examines how firms respond to federal affirmative action regulation when it is temporary. As intended, affirmative action increases a firm’s black share of employees. Strikingly, the b...