Identifying Promising Messages to Increase Hurricane Mitigation Among Coastal Homeowners in the United States

Hurricanes threaten the physical and financial well‐being of coastal residents throughout the United States. Though hurricane‐related losses are largely avoidable through property mitigation (e.g., structural modifications to existing homes), few homeowners invest in mitigation. Communication campaigns, which have influenced risk‐related behaviors in other domains, hold promise for persuading coastal residents to engage in hurricane mitigation....