Original paper
How Interactive Data Visualization and Users’ BMI (Body Mass Index) Influence Obesity Prevention Intentions: The Mediating Effect of Cognitive Absorption
Abstract
The current study examines how interactive data visualization can augment the persuasive potential of health information. In an experiment using an obesity-awareness website (N = 248), we manipulated the level of interactivity in a data visualization tool that featured obesity prevalence in the U.S. and measured participants' absorption into the website, perceived issue severity, content perceptions, and intentions to prevent/treat obesity. Our...
Paper Details
Title
How Interactive Data Visualization and Users’ BMI (Body Mass Index) Influence Obesity Prevention Intentions: The Mediating Effect of Cognitive Absorption
Published Date
Jul 17, 2020
Journal
Volume
36
Issue
13
Pages
1709 - 1718
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