Coffee in capsules consumers’ behaviour: a quantitative study on attributes, consequences and values

Purpose Coffee in capsules consumers’ behaviour depends not only on the products’ attributes, but also the consequences perceived by them and the alignment with their values. This paper aims to investigate the impacts of the Attributes of coffees in capsules on the consequences perceived by consumers concerning their consumption and the effects of these Consequences on consumers’ Values. Design/methodology/approach This study developed a scale...