The Diversity-Uncertainty-Valence (DUV) model of generalized trust development

Generalized trust is critical for societies and organizations because it facilitates cooperation beyond the circle of familiar individuals. In contrast to specific trust, which is contained within a relationship, generalized trust represents one’s general willingness to trust others before knowing any specific information about a partner. We present a new theoretical model—the Diversity-Uncertainty-Valence (DUV) Model of Generalized Trust...