Antecedents to firm performance and competitiveness using the lens of big data analytics: a cross-cultural study

Purpose The study aims to understand how big data analytics capabilities of tech startups help them gain competitive advantage and improve their firm performance. The study is performed for two countries: India and China. A comparative analysis is also discussed in the study. Design/methodology/approach The study collected responses from tech startups from both India and China. A total of 502 responses were collected with 269 from India and 233...