Comparative analysis of FDI by Indian and Chinese MNEs in Europe

Purpose Exploration of potential markets in foreign regions such as Europe becomes critical for emerging market multinational enterprises (MNEs). This study aims to investigate structural factors that affect the location choice of Chinese and Indian MNEs in Europe and compares them with USA and Japanese MNEs. Design/methodology/approach The authors use a holistic approach to identify possible configurations of the determinants of Indian and...