Love Leads to Action: Short‐Term Mating Mindset Mitigates the Status‐Quo Bias by Enhancing Promotion Focus

We demonstrate that short‐term mating (STM) mindsets lead individuals to a preference for action over inaction, thus violating the status‐quo bias. We hypothesize, and provide supporting evidence through five experiments, that STM enhances one's promotion focus, which increases one's approaching tendencies and leads to the preference for actions against the status quo of affairs. This effect emerges independently of intrinsic product...