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Journal of Consumer Psychology
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1151
Papers 1184
1 page of 119 pages (1,184 results)
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#1Yang He (Belmont University)
#2Marcus Cunha (UGA: University of Georgia)H-Index: 10
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#1David J. Hardisty (UBC: University of British Columbia)H-Index: 11
#2Elke U. Weber (Princeton University)H-Index: 59
Last. Elke U. Weber (UBC: University of British Columbia)
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#1Adam Farmer (MSU: Mississippi State University)H-Index: 3
#2Blair Kidwell (UNT: University of North Texas)H-Index: 15
Last. David M. Hardesty (UK: University of Kentucky)H-Index: 18
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#1Rajagopal Raghunathan (University of Texas at Austin)H-Index: 16
#2Deepa Chandrasekaran (UTSA: University of Texas at San Antonio)H-Index: 7
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#1Rhonda Hadi (University of Oxford)H-Index: 3
#2Dan Rubin (St. John's University)H-Index: 1
Last. Thomas Kramer (UCR: University of California, Riverside)H-Index: 11
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Conditional multi‐item promotions are a prevalent marketing tactic whereby consumers have to buy a certain number of products to get a discount. This paper examines how framing a multi‐item promotion in terms of savings on multiple items versus a single item (e.g., “buy two, get X% off on both” vs. “buy two, get 2X% off on the cheaper item”) affects consumers’ decision‐making and product choices. Two laboratory studies and a field study at a boutique clothing store demonstrate that the “2X% on c...
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#1Cindy Xin Wang (California Polytechnic State University)H-Index: 1
#2Jiao Zhang (UO: University of Oregon)H-Index: 11
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#1Qian Xu (Fudan University)H-Index: 4
#2Canice M.C. Kwan (SYSU: Sun Yat-sen University)
Last. Xinyue Zhou (ZJU: Zhejiang University)H-Index: 25
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#1Robert S. Wyer (UC: University of Cincinnati)H-Index: 54
#2Frank R. Kardes (UC: University of Cincinnati)H-Index: 37
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Top fields of study
Advertising
Psychology
Marketing
Cognition
Consumer behaviour
Social psychology