Evaluating the actual and perceived effectiveness of E-cigarette prevention advertisements among adolescents
Abstract
The efficacy of e-cigarette prevention ads among adolescents has seldom been studied. We examined the impact of ads from the The Real Cost vaping prevention media campaign on what adolescents think and believe about vaping. We also sought to test whether perceived message effectiveness (PME) served as a proxy for ad impact.Participants were 543 U.S. adolescents ages 13-17. In an online experiment, we randomized participants to either: 1)...
Paper Details
Title
Evaluating the actual and perceived effectiveness of E-cigarette prevention advertisements among adolescents
Published Date
Oct 1, 2020
Journal
Volume
109
Pages
106473 - 106473
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