DYNAMIC FIT IN AN ERA OF FERMENT: PRODUCT DESIGN REALIGNMENT AND THE SURVIVAL-ENHANCING ROLE OF ALLIANCES AND ACQUISITIONS

We propose that in an era of ferment, when a firm's product design does not possess the features of the evolving dominant design, it faces a feature implementation gap defined as 'the number of features of the evolving product dominant design that are absent from a firm's product design'. Employing the performance feedback perspective of the behavioral theory of the firm, we conceptualize a feature implementation gap as a manifestation of an...