Amul Dairy (GCMMF): expanding in the USA, leveraging the e-commerce advantage

Volume: 19, Issue: 2, Pages: 149 - 149
Published: Jan 1, 2020
Abstract
The case discusses GCMMF's business strategy to achieve a competitive advantage in the domestic market and that they are trying to leverage the advantage of e-commerce giant Amazon to explore the US market. Based on a business situation, the case tries to bring out the decision-making situation: should Amul focus on the foreign market for more business, or focus on the domestic market and seek more penetration? Or practice both? Can GCMMF...
Paper Details
Title
Amul Dairy (GCMMF): expanding in the USA, leveraging the e-commerce advantage
Published Date
Jan 1, 2020
Volume
19
Issue
2
Pages
149 - 149
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