Building capacity for sustainable innovation: A field study of the transition from exploitation to exploration and back again

In this study, I investigate how a European company with a 50-year history creating and producing polymer products completed an entire innovation project that was being implemented as part of a new, sustainability-oriented strategy. The aim of the new corporate strategy was twofold. The first aim was to recognize new sustainable opportunities and to translate these opportunities into concrete products or services that could be commercialized....