An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country
Abstract
Purpose Establishment of wholly owned subsidiaries in a foreign market is central to international marketing because sole ownership and high commitment facilitate firm's marketing in the local market. Drawing on knowledge-based theory, this study extends the current understanding of firm's sequential establishments of wholly owned subsidiaries in a host country. Design/methodology/approach Swedish firms' establishments of wholly owned...
Paper Details
Title
An acquisition or a greenfield subsidiary? The impact of knowledge on sequential establishments in a host country
Published Date
Apr 14, 2020
Volume
37
Issue
2
Pages
377 - 396
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Notes
History