Original paper
Managing cultural specificity and cultural embeddedness when internationalizing: Cultural strategies of Japanese craft firms
Volume: 52, Issue: 2, Pages: 245 - 281
Published: May 8, 2020
Abstract
When entering international markets, manufacturers of consumer products are expected to adapt their products in order to meet local consumption practices. Doing so is particularly challenging for producers of culturally-specific products—that is, products that are little known, understood, or valued outside their original cultural milieu—whose operations are often deeply embedded in local conventions and traditions. To examine how SMEs navigate...
Paper Details
Title
Managing cultural specificity and cultural embeddedness when internationalizing: Cultural strategies of Japanese craft firms
Published Date
May 8, 2020
Volume
52
Issue
2
Pages
245 - 281
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Notes
History